In 2016, the music business in the US streaming managed to overtake sales as its top source of revenue for the first time ever. This echoed global results for the music industry which is worth $15.7 billion. Last year, the income from music streams resulted to the 1st double-digit growth to be experienced in the United States for almost two decades. The sales of recorded music in the US went up by 11.4% to $7.65 billion which is the strongest annual increase as from 1998. The top executives who are behind the above historic numbers are Digital Power Players by Billboard. They chose them from their roles which are data driven at companies in all industry sectors such as record labels, streaming services, music publishers and social media platforms among others.
These leaders are dealing with the challenges that usually come with change; Emerging business models, questions over management of data and fair payment to creators. All together, they are shaping the business of music for a new area.
Desiree Perez is a business executive who owns her business. She has earned a reputation as a person who manages artists and helps them make the right business deals. She runs the Tidal business and has led the company to achieve massive success and profits. When it comes to the entertainment industry, Perez has made a name for herself. She has exemplary negotiation skills as well as accounting abilities. Desiree is married to Juan Perez who is the head of the Roc Nation Sports. Desiree is a member of the Hova Circle which includes Jay Brow, Chaka Pilgrim, TyTy Smith, and Jana Fleischman. Perez attributes her success in the entertainment to hard work, commitment and discipline. She serves as a mentor to other people who will wish to venture in her field of work.