AI Technology, or the shorthand form of Artificial Intelligence Technology, is making waves when it comes to customizing a person’s experience in the world of internet, technology, online shopping, social media, and integrated technologies. AI has transformed our world from something that was impersonal and unrecognizable to something clean, understandable, and efficient. AI has made our online experiences so much more enjoyable.
Big Data Ease and Comfort
While Big Data promises big results for companies desiring to deliver a more personalized customer experience, it can also give individuals a more direct benefit. With all of the data mining available, AI technology can customize the ads and lifestyle changes which are recommended to every type of customer. This makes every person feel like advertising is more personal to them. This also ensures that you have customers driven to your site who are more likely to buy from it.
Re-Ordering Products on Fluid Websites
By changing up the order in which products are listed on websites, you can actually increase the likelihood that customers will buy from you. This is a great targeting mechanism which can be implemented in websites which are designed for this level of fluid re-ordering. It is a perfect way to deal with an initially disinterested customer who might find they they, indeed, have an interest in these products, they have shopped for them before on other sites, and yes, they would like to take advantage of that privilege again. The e-commerce customer experience is vital.
Re-Targeting, Saved Carts, Product Suggestions
By using Sentient AI technology, you can not only set up ads which re-target your customers and remind them of items they were looking at earlier, but they can also pick up abandoned carts. This is one of the all-time highest producing factors for online businesses. Abandoned carts which are picked up by former or would-be customers and continued with a complete check-out are one of the greatest sources of income for e-commerce sellers. In addition to this, the e-commerce customer experience is a flawless, completed action from beginning to end, without the person having to start their cart over and without having to reload their entire shopping experience on the website. This can be frustrating and result in lost customers.
Artificial Intelligence can completely change the way that the e-commerce customer experience is handled. Look at flawless, heuristic technology and see how AI can improve your e-commerce business today.
Follow Sentient’s profile on linkedin.com.