Desiree Perez ranks as one of the most influential women in music today according to Billboard’s 2017. The rising Chief Operating Officer for Roc Nation-uber music and entertainment record label founded by Shawn Carter-also is known as rap artist Jay-Z, officially joined the brand in 2009. Ms. Perez has offered professional advice to Jay-Z on multiple occasions over the past twenty years. The private executive is known for her tenacious reputation in corporate negotiations. Although her role consists of managing the progressive brand’s labeling and publishing efforts, she also maneuvers a majority of the daily functions.
Desiree Perez, who goes by Dez Perez, has made huge strides in the technical space recently with new and innovative streaming service called TIDAL. TIDAL, a digital provider under Roc Nation, has partnered with Sprint under a $200 million contract, enabling 1 million Sprint subscribers exclusive access to free download streams of Jay-Z’s Album 4:44 before it went mainstream. This created platinum status for the much-anticipated album before it was released publically. The 4:44 Album Tour topped the sales of Jay-Z’s prior Magna Carter Tour by 21%. Quite an incredible feat for prolific COO Desiree Perez-this brilliant marketing move highlights her strategic business acumen and deliberation skills. She is undoubtedly mogul and rapper Jay-Z’s mastermind behind the brand’s persona.
Ms. Perez cultivated business agreements for singer Rihanna and entertainment superstar Beyonce to name a few. Rihanna’s Anti Tour garnered a $20 million Samsung promotion deal which propelled the artist’s career to next level stardom. Simply said, Desiree Perez is a crowning innovator in today’s music market, and is being recognized as such!
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